How does creative adapt automatically?

Every variant carries an identifier that follows it into the ad platforms, the outbound sequences and your CRM. Performance is attributed back to the specific hook, presenter, CTA, format, audience, language and opening. CORTEX identifies which attributes explain the difference, and those attributes brief the next generation cycle. Retiring losers and reallocating budget happens within the permissions and caps you set — you can require approval on every step.

How does presenter cloning work?

Your presenter records a short consent statement and a few minutes of reference footage. We build a digital twin from that, and every future video is generated from a script — no additional filming.

Is AI cloning ethical and legal?

We only clone people who have given explicit, recorded consent, and that consent can be revoked at any time — which deletes the model. We never clone third parties, public figures or customers, and every generated asset is disclosed as AI-produced where required.

What do the dashboard figures represent?

Once live, your own results, read from the ad platforms and your CRM. Anything shown on this page is illustrative of the layout only. Reliable winners need enough volume to be meaningful, so early cycles report confidence alongside every call.

Do we own the output?

Yes. You own the finished videos, the scripts, the variants and the usage rights, and we hand over source files on request.

AI Creative

AI Creative Performance Engine

CREATIVE THAT
LEARNS.

The objective is not video production. It is revenue-producing creative optimisation. Creative is generated, deployed into paid and outbound, measured against click-through, conversion, watch time, lead quality, pipeline and revenue — then regenerated from what actually produced money. The loop never stops running.

80+

Languages supported by the underlying providers — quality varies, and we test the ones you need before launch

Closed

Loop: create, deploy, measure, learn, regenerate

CRM

Where performance is read back from, not the ad platform

100%

Consent-verified cloning, revocable at any time

HOW IT WORKS.

Concept & Script Generation

Concepts and scripts generated per funnel stage, audience and objection — written against what previous creative proved, not from a blank page.

Presenters & Variations

Consented cloned or synthetic presenters, then hook, opening, CTA, length and aspect-ratio variations produced from each approved concept.

Localisation & Formats

One winning asset localised across languages with lip-sync, and produced in every placement format your channels need.

Deploy Through SENTINEL & HERALD

Approved creative pushed into paid campaigns via SENTINEL and into outbound sequences via HERALD, tagged so every impression is traceable.

Measured Against CRM Revenue

Performance read from the platforms and from your CRM — lead quality, pipeline and closed revenue, not views. CORTEX explains which creative attributes caused the difference.

Winner-Led Regeneration

Winning hooks, presenters, CTAs, formats, audiences, languages and openings become the brief for the next generation cycle. Losers are retired automatically.

WHAT YOU GET.

Consent capture and presenter cloning session
Brand kit: lower thirds, captions, intro and outro
Concept, script and variation generation tied to your funnel stages
Localised language variants and per-placement formats
Deployment into SENTINEL paid campaigns and HERALD sequences
Creative Intelligence dashboard with the current winners on every dimension
Usage rights and source files handed over to you

CREATE. DEPLOY. MEASURE. LEARN.

Most video work ends at delivery, so nothing compounds. This runs as a loop wired into SENTINEL, HERALD, CORTEX and your CRM: every asset carries an identifier, every result is attributed back to it, and the next generation cycle is briefed by what earned revenue. Dashboard panels below are illustrative of the layout, not client data.

Generate
Concepts, scripts, presenters, variations, languages and formats produced from the current brief and prior winners.
Approve
You review before anything ships. Nothing publishes to a live channel without sign-off.
Deploy
Creative pushed into SENTINEL paid campaigns and HERALD outbound sequences, tagged per variant.
Measure
Click-through, conversion, watch time, lead quality, pipeline and revenue collected per variant from the platforms and your CRM.
Learn
CORTEX isolates which hook, presenter, CTA, format, audience, language and opening drove the result — and with what confidence.
Regenerate
Winning attributes become the next brief; underperforming variants are retired and the loop restarts.

What we report on

Click-through rate
Per variant, read at the hook and opening level rather than campaign average.
Conversion rate
Landing actions completed by the traffic each variant sent, not the traffic itself.
Watch time
Retention curves and drop-off points, used to diagnose which second the creative loses people.
Lead quality
ICP fit and qualification outcome of the leads each variant produced.
Pipeline
Opportunities created in your CRM attributed to the creative that sourced them.
Revenue
Closed revenue on those opportunities — the figure that decides which creative gets regenerated.

What we don't optimise for

View counts on their own
Videos produced per month
Impressions without a downstream outcome
Awards, polish or production value for its own sake

THE CREATIVE INTELLIGENCE DASHBOARD.

One view of what is currently winning on every dimension the system can vary, with the evidence behind each call and the confidence attached to it.

Best Hook

The opening line currently producing the highest qualified conversion, with runners-up and sample size.

Best Presenter

Which consented presenter converts best by audience and channel, not by preference.

Best CTA

Closing ask ranked on completed conversions and downstream lead quality.

Best Format

Length, aspect ratio and edit style performing per placement.

Best Audience

Segments where the current creative set produces the strongest pipeline per pound.

Best Language

Localised variants ranked by conversion and revenue in their own market.

Best Opening

First three seconds ranked on retention and on what survives to conversion.

Best Campaign

Campaign-level revenue per creative pound, with the winning attributes it is built from.

Frequently Asked

AI CREATIVE, EXPLAINED.

Straight answers on scope, timelines and how ai creative performance engine works at Xiilio.

How is this different from video production?: Production ends at delivery. This is a loop: creative is generated, deployed through SENTINEL into paid and HERALD into outbound, measured against click-through, conversion, watch time, lead quality, pipeline and revenue in your CRM, and then regenerated from whichever attributes earned money. Video is the output; the product is the optimisation.
How does creative adapt automatically?: Every variant carries an identifier that follows it into the ad platforms, the outbound sequences and your CRM. Performance is attributed back to the specific hook, presenter, CTA, format, audience, language and opening. CORTEX identifies which attributes explain the difference, and those attributes brief the next generation cycle. Retiring losers and reallocating budget happens within the permissions and caps you set — you can require approval on every step.
How does presenter cloning work?: Your presenter records a short consent statement and a few minutes of reference footage. We build a digital twin from that, and every future video is generated from a script — no additional filming.
Is AI cloning ethical and legal?: We only clone people who have given explicit, recorded consent, and that consent can be revoked at any time — which deletes the model. We never clone third parties, public figures or customers, and every generated asset is disclosed as AI-produced where required.
What do the dashboard figures represent?: Once live, your own results, read from the ad platforms and your CRM. Anything shown on this page is illustrative of the layout only. Reliable winners need enough volume to be meaningful, so early cycles report confidence alongside every call.
Do we own the output?: Yes. You own the finished videos, the scripts, the variants and the usage rights, and we hand over source files on request.

Services that compound when run together — plus the results they produced.

READY TO START?

Book a free 30-minute strategy call and we'll map ai creative performance engine to your goals — no pitch deck, just the plan.

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