ROI Calculator

AI Revenue ROI Calculator

RUN YOUR OWN NUMBERS

No vague claims about AI saving money. Enter your SDR cost, lead volume, conversion rate, CAC, ad spend and deal value — and see the modelled comparison, the assumptions behind it, and the payback period.

Scenario

Assumes agents run sourcing, qualification and follow-up with human approval on outbound.

Assumptions in this scenario

Sales labour cost displaced by automation: 45%
Uplift in qualified meetings: +35%
Reduction in cost per acquired customer: −18%
Employer cost uplift on salaries: 25% · Xiilio cost: $3,000/month
Contract value, close rate and ad spend are held at the figures you entered — the scenario changes only the three modelling dials above.

Your numbers

Number of SDRs

people

Average SDR salary

$/ year

Sales management cost

$/ year

Loaded cost of the manager time supervising the function.

Monthly leads

/ month

Lead qualification rate

Meeting conversion rate

Qualified leads that become a held meeting.

Close rate

Meetings that become customers.

Average contract value

Monthly advertising spend

$/ month

Current CAC

Current ROAS

Average sales cycle

days

Cost assumptions — edit these too

Estimated Xiilio platform cost

$/ month

Change this to your quoted figure. Default is illustrative.

Employer cost uplift on salaries

National Insurance, pension, tooling, equipment.

Where you are today

Current acquisition cost: $2,889; Annual sales labour + ad spend ÷ 90 customers a year. You stated $800 — a gap usually means labour is excluded from your CAC.
Current annual sales labour cost: $200,000; 2 × $45,000 + $70,000 management, all uplifted 25% for employer costs
Current pipeline: $2,880,000; 30 meetings/mo × 12 × $8,000 contract value
Current revenue: $720,000; 7.5 customers/mo × 12 × $8,000. At 3× stated ROAS on $60,000 ad spend.

Modelled with Xiilio — expected

Potential automation savings: $90,000; 45% of your annual sales labour cost, per the expected scenario
Potential pipeline increase: $1,008,000; 10.5 extra meetings/mo (+35%) × 12 × $8,000
Potential CAC reduction: $656 (from $800); −18% on your stated CAC, worth $12,960 a year at current volume
Potential revenue increase: $252,000; Additional pipeline × your 25% close rate. Modelled ROAS 16.2× vs. 3× today.
Estimated Xiilio cost: $36,000; $3,000/month × 12. Replace with your quoted figure.

Bottom line

Net economic impact: $318,960; Automation savings + revenue increase + CAC saving − Xiilio cost
ROI: 886%; Net economic impact ÷ estimated Xiilio cost
Payback period: 1.2 months; Xiilio cost ÷ monthly modelled benefit. Add roughly 45 days for your sales cycle before revenue lands.

These are simulated projections, not guaranteed results. Every output is arithmetic on the numbers you entered and the scenario assumptions printed above. Xiilio has not measured these figures for your business, no client outcome is implied, and nothing here is a promise, forecast or contractual commitment. Actual results depend on your data quality, market, offer and sales execution.

Nothing you type is stored or sent anywhere — the calculation runs entirely in your browser. For how we grade every published number, see the Evidence Centre.

WANT A REAL CALCULATION USING YOUR DATA?

We'll run this model against your actual CRM, ad accounts and pipeline — and show you which figures are measured rather than assumed.

Get My Revenue Model