Evidence Centre

How Xiilio Grades Every Performance Claim

DON'T TRUST US. CHECK US.

Every number on this site is listed below with where it came from, how it was measured and how far it can be relied on. Where we can't evidence something, we say so instead of dressing it up.

Read this first

WHY THERE ARE NO NAMED CASE STUDIES HERE YET

Xiilio does not publish a single named client case study. That is a deliberate choice, not a gap we are hiding. Every engagement we have run to date is covered by a confidentiality agreement that has not been waived for publication, and we will not put a client's name, logo or numbers on this site without their written sign-off.

It would be trivial to publish an anonymised “a leading law firm” story with impressive figures attached. Nobody could check it, which is exactly why we don't. Until a client consents and we can reconcile their numbers against source documents, the honest position is the one on this page: our own measured figures, clearly labelled as ours, with the method written out.

What you can get today: named client references willing to speak to you under NDA, and a live walkthrough of real accounts and dashboards on a call. What you cannot get today: an independently audited performance claim. We will say so plainly rather than imply otherwise.

The grades

FOUR LABELS. NO GREY AREA.

Verified

Figures reconciled against a source the visitor could check independently — platform exports, invoices, or a named client reference willing to confirm them on a call. Xiilio holds the underlying documents.

Client supplied

Numbers come from the client's CRM, finance system or own reporting. Xiilio has reviewed them but did not produce them and cannot independently attest to them.

Xiilio measured

Measured by Xiilio's own tracking — ad platforms, CRM events, call and email logs. Accurate to our instrumentation, subject to the attribution model stated on the record.

Illustrative

A modelled or composite example used to show the shape of a programme and the reporting format. Not a real client, not a promise, and never used as a performance claim.

Claim ledger

EVERY NUMBER WE PUBLISH

4× average return on ad spend

Xiilio measured

Where it appears: Homepage stats bar, core industry summaries, lead generation page, paid media service

Blended platform-reported ROAS across Xiilio-managed paid accounts, taken from Google Ads and Meta reporting. Platform-attributed, last-click, not deduplicated across channels and not reconciled to client finance systems. Individual accounts sit above and below this figure.

200% ROI in the first month

Xiilio measured

Where it appears: Homepage stats bar, core industry summaries, lead generation page, SEO descriptions, FAQ

Derived from Xiilio-tracked revenue events against Xiilio fees plus media spend for accounts where revenue is written back to the CRM. Depends on the client reporting closed revenue accurately. Not audited, not typical of every account, and not a forecast for any new client.

80 meetings in five days

Illustrative

Where it appears: Agent and campaign examples

A scenario figure used to show throughput mechanics, not a measured client result. Treated as illustrative until a consented, reconcilable client record exists.

90-day programme tables and dashboard figures

Illustrative

Where it appears: Command Centre, agent demos, revenue system builder

Every dashboard, feed and metric shown to a signed-out visitor is simulated demonstration data. Signed-in clients see only their own records.

48-hour average go-live

Xiilio measured

Where it appears: Homepage stats bar

Internal delivery measurement: time from kickoff to a first agent or campaign running, across recent deployments where the client provided access on day one. Complex integrations take longer.

80+ languages supported

Xiilio measured

Where it appears: Homepage stats bar, ARIA pages

Language coverage published by the underlying speech and language providers Xiilio uses. Quality varies by language; we test the ones you actually need before launch.

17-day onboarding to first campaign live

Xiilio measured

Where it appears: Paid media service page and FAQ

Internal delivery timeline measured from contract signature to first campaign live across recent onboardings. Depends on client-side access and asset turnaround.

Attribution methodology

HOW THE NUMBERS ARE COUNTED

Platform-reported

Figures taken directly from Google Ads, Meta, LinkedIn or TikTok reporting. Each platform claims conversions it believes it caused, so totals across platforms overlap and overstate combined performance.

CRM-recorded

Leads, meetings, pipeline and revenue read from the client's CRM. Only as accurate as the client's own data hygiene.

Reconciled

Platform and CRM data matched against invoiced or booked revenue. This is the only basis on which Xiilio will grade a record as verified.

Modelled

Projections, forecasts and demonstration data. Always labelled illustrative and never presented as an outcome.

Records

THE RECORD FORMAT

No verified or client-supplied record is published yet. Every engagement to date is covered by a confidentiality agreement that hasn't been waived for publication, and we won't publish a client's numbers without written sign-off. The record below is illustrative — it shows the disclosure standard a real record has to meet before it appears here. Named references are available under NDA on a call.

No client — modelled composite

Illustrative

Industry: Insurance brokerage (illustrative)
Problem: Inbound enquiries handled by a two-person team during office hours only; after-hours enquiries went to voicemail and were rarely returned.
Starting point: No CRM discipline, no source tracking, no record of how many enquiries were missed.
Intervention: ARIA answering inbound calls and web chat outside office hours · CRM instrumented so every enquiry carries a source and timestamp · HERALD following up unanswered enquiries on a fixed cadence
Timeframe: 90 days (modelled)
Media spend: Not disclosedNot modelled — no ad programme in this example
Xiilio fees: Not disclosedQuoted per engagement; see /pricing
Leads: Not disclosedDeliberately not modelled — a modelled lead count reads as a claim
Qualified leads: Not disclosed
Meetings booked: Not disclosed
Pipeline: Not disclosed
Revenue: Not disclosed
ROI: Not disclosedNo ROI figure is modelled. Real ROI is calculated per client from their own revenue data.
Attribution method: Not applicable — nothing was measured. This record documents the intervention pattern only.
Screenshots: None. Screenshots are only ever published from real, consented engagements.
Customer quote: Not disclosed
Verification status: Illustrative. No client, no measurement, no outcome claimed. Published to show the format every real record must follow.

Our commitment

WHAT WE WILL NEVER DO

· Publish a client's figures without their written consent.
· Present modelled, simulated or demonstration data as a client outcome.
· Upgrade a claim's grade without the underlying documents to support it.
· Show a screenshot we can't produce the source export for.
· Guarantee a result. Past performance on other accounts is not a forecast for yours.

WANT THE UNREDACTED VERSION?

Book a call and we'll walk you through live accounts, real dashboards and client references under NDA.

See Xiilio in Action Back to Home