Full-Funnel Campaign Architecture
Prospecting, retargeting and retention layers structured so each stage has its own budget, creative and success metric — no blended averages hiding waste.
Paid Media
Digital Advertising & Paid Media Management
SPEND LESS.
CONVERT MORE.
We build paid programmes around one number: profitable revenue. Campaign architecture, creative testing and bid strategy are handled end to end, with AI agents surfacing which audiences, angles and assets deserve budget next.
4×
Average return on ad spend across paid programmes — see /evidence for how this is measured
4
Channels planned and run: Google, Meta, LinkedIn and TikTok
17 days
From kick-off to first optimised campaign live
100%
Ad account ownership stays with you
WHAT YOU GET.
- Account audit and restructure in week one
- Channel strategy across Google, Meta, LinkedIn and TikTok
- Ad creative production (static, motion and AI video)
- Landing page and offer testing
- Conversion tracking implementation (GA4 + server-side)
- Fortnightly performance reviews with a named strategist
Frequently Asked
PAID MEDIA, EXPLAINED.
Straight answers on scope, timelines and how digital advertising & paid media works at Xiilio.
- Which platforms do you run paid media on?
- Google Search, Performance Max, YouTube, Meta (Facebook and Instagram), LinkedIn and TikTok. We recommend the mix based on where your buyers actually convert — most B2B programmes start with Google Search plus LinkedIn, while ecommerce leans Meta and Google Shopping.
- Is there a minimum ad spend?
- We work best with a monthly media budget of £3,000 / $4,000 or more. Below that, there isn't enough data volume for the optimisation loop to beat a well-run in-house account.
- Who owns the ad accounts and data?
- You do. We work inside your Google Ads, Meta Business and LinkedIn accounts, or set new ones up under your billing. If we ever part ways, everything — campaigns, creative, audiences, pixels — stays with you.
- How is performance reported?
- A live dashboard shows spend, CPL, CPA, ROAS and pipeline contribution per channel, updated daily. We review it with you fortnightly and flag anything that needs a decision between reviews.
- How quickly will we see results?
- First campaigns are live within 17 days of kick-off. Meaningful optimisation signal usually lands in weeks 3–6, and most accounts see cost-per-acquisition improvements inside the first 90 days.