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Email Automation

Email Marketing & Marketing Automation

EVERY INBOX,
ON MESSAGE.

Email is still the highest-margin channel you own — when the list is clean, the segments are real and the sequences adapt to behaviour. We build the whole system, then let AI agents personalise it at the individual level.

6

Core lifecycle flows built, tested and documented

Your stack

Built in the email platform you already pay for, wherever possible

30 days

To a full lifecycle programme live

24/7

Behaviour-triggered sends, no manual scheduling

HOW IT WORKS.

Lifecycle Flow Design

Welcome, nurture, re-engagement, abandoned-action and post-purchase flows mapped to your actual buying journey and triggered from CRM events.

AI Personalisation

HERALD rewrites subject lines, opening lines and offers per recipient using firmographic and behavioural signals — at list scale, not template scale.

Deliverability Engineering

SPF, DKIM, DMARC, domain warm-up, list hygiene and send-reputation monitoring so your campaigns reach the primary inbox.

Revenue Attribution

Every send is tied to pipeline and closed-won revenue in your CRM, so you can see which flow paid for the programme.

WHAT YOU GET.

  • Deliverability audit and DNS authentication setup
  • List hygiene, segmentation and suppression rules
  • Six core lifecycle flows built and tested
  • Monthly campaign calendar with copy and design
  • A/B testing programme on subject, offer and send time
  • Revenue and engagement reporting per flow

Frequently Asked

EMAIL AUTOMATION, EXPLAINED.

Straight answers on scope, timelines and how email marketing & automation works at Xiilio.

Which email platforms do you work with?
HubSpot, Klaviyo, Brevo, Mailchimp, Customer.io, Instantly and Resend, plus direct SMTP setups. We work in the platform you already pay for wherever possible rather than forcing a migration.
Can you fix our deliverability problems?
Yes — that's usually step one. We authenticate your sending domains with SPF, DKIM and DMARC, run a warm-up schedule, purge risky addresses and monitor reputation. Most accounts move from spam-folder territory to consistent primary-inbox placement inside a month.
Do you write the copy as well?
We do. Every flow ships with copy, design and testing built in. Our AI agents then personalise the variable parts per recipient, and a human strategist reviews everything before it sends.
Is this GDPR compliant?
Yes. We operate on consented, lawful-basis lists only, honour unsubscribes and suppression in real time, and keep an audit trail of every send. We won't run purchased lists.
How does this work with our sales team?
Engagement signals write straight back into your CRM and score the lead. When someone crosses the threshold, the record is routed to a rep — or ARIA books the meeting directly into the calendar.

READY TO START?

Book a free 30-minute strategy call and we'll map email marketing & automation to your goals — no pitch deck, just the plan.

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