Skip to content

Agent Product Page · Integration & Orchestration Layer

NEXUS — The Integration & Orchestration Layer

NO MORE
MANUAL HAND-OFFS.

NEXUS is the connective tissue between every revenue system you run, and the event architecture the other agents work through. CRM, marketing automation, advertising, email, voice, calendar, payments, analytics, customer support, enrichment and messaging all publish events onto one bus — and any event can trigger an AI workflow, governed by permissions, approvals and a full audit trail. Nothing gets ripped out and nothing waits in someone's inbox for two days.

NEXUS value proposition

NEXUS moves records, tasks and notifications between the tools you already pay for, so work never waits in an inbox — with every action versioned and logged.

PROBLEMS IT SOLVES

The same data typed into three systems

Hand-offs that stall for days between teams

SLAs missed because nobody noticed

Records disagreeing across CRM, billing and calendar

Automations nobody can audit or explain

XIILIO AGENT INFRASTRUCTURE

NEXUS is the layer every other agent runs on. NOVA, ARIA, HERALD, SENTINEL and CORTEX do not each hold their own private copy of your data — they read and write through NEXUS, so one record, one identity and one audit trail run across the whole stack. Availability of any given system depends on that vendor's API and your plan with them.

CRM AND PIPELINE

  • HubSpot
  • Salesforce
  • Pipedrive

The system of record. NEXUS reads pipeline state and writes back contacts, activity, stage changes and agent actions, with a defined authoritative source per field.

COMMUNICATION

  • Slack
  • Microsoft Teams
  • Email
  • Telephony and SMS providers

Where humans get told and asked. Notifications, approvals and escalations route to the person who actually needs them, not to everyone.

BILLING AND COMMERCE

  • Stripe
  • Shopify
  • Invoicing tools

Closed revenue, subscriptions, orders and payment events flow back into the pipeline, so CORTEX and SENTINEL optimise against money rather than form fills.

ADVERTISING AND ANALYTICS

  • Google Ads
  • Meta
  • LinkedIn
  • GA4
  • Search Console

Spend and performance in, conversion and revenue events out — the loop SENTINEL needs to allocate budget on real outcomes.

MARKETING AUTOMATION

  • Klaviyo
  • Mailchimp

Lists, segments, suppression and campaign engagement stay in step with CRM state, so no one is emailed after they opt out or convert.

CUSTOMER SUPPORT

  • Helpdesk and ticketing platforms
  • Shared inboxes
  • Live chat

Tickets, escalations and sentiment become events the agents can act on, so a support problem can pause outreach or raise a retention task.

CALENDARS AND SCHEDULING

  • Google Calendar
  • Microsoft 365
  • Booking systems

Real availability, held slots and cancellations, so ARIA books into the diary that actually exists.

DATA PROVIDERS

  • Licensed firmographic and contact data
  • Enrichment and verification providers

Licensed and public sources only, feeding NOVA's account intelligence. No scraped private data and no bypassing provider terms.

ANYTHING ELSE

  • Webhooks
  • REST APIs
  • Scheduled file and database syncs

Where no native connector exists, NEXUS connects over the vendor's documented API or a webhook contract you control.

WHAT THE BACKBONE GUARANTEES

One authoritative source per field
Conflicts are resolved by a rule you set, not by whichever system wrote last.
Identity resolution
The same person or company across CRM, billing, ads and email is matched to one record instead of five.
Idempotent writes
A retried sync does not create duplicate contacts, tasks or deals.
Backpressure and rate limits
Vendor API limits are respected and queued through, rather than failing a sync mid-run.
Replayable failures
A failed sync is queued, surfaced and re-runnable once the cause is fixed. Nothing is silently dropped.
Full audit trail
Every read, write, mapping change and agent action is logged with timestamp, actor and before/after values.
Scoped permissions
Each connection uses least-privilege credentials, revocable independently, with no shared master key across systems.
Your data stays yours
Connections can be disconnected at any time and the systems keep working — NEXUS coordinates your tools, it does not hold them hostage.

CONNECTING A SYSTEM

  1. 01

    MAP

    We list the systems you run, what each is authoritative for, and where records currently disagree.

  2. 02

    CONNECT

    Authorise each system with scoped credentials. Nothing is ripped out or migrated.

  3. 03

    RECONCILE

    Duplicate and conflicting records are surfaced for a decision before any agent writes to them.

  4. 04

    GOVERN

    Set write permissions per system: read-only, write with approval, or write automatically.

  5. 05

    RUN

    Agents operate through the backbone, every action logged, with a dry-run period before writes go live.

Connector availability depends on each vendor's API and your own plan with them. Where a native connector is not available, NEXUS uses documented APIs or webhooks — we will tell you which before you buy, not after.

UNIFIED EVENT ARCHITECTURE

Every connected system publishes its events onto one shared bus. Any event can trigger an AI workflow, and any workflow can call any agent. That is what makes the agents a system rather than six separate tools — a lead created in your CRM, a call answered by ARIA, a card charged in Stripe and a conversion fired by an ad platform all arrive in the same normalised shape, with the same identity resolution, permissions and audit trail behind them.

EVENTS ON THE BUS

CRM

  • Record created
  • Field or owner changed
  • Stage moved
  • Deal won, lost or stalled

Marketing automation

  • List or segment change
  • Campaign engagement
  • Unsubscribe or suppression

Advertising

  • Conversion fired
  • Spend threshold crossed
  • Campaign anomaly detected

Email

  • Reply received
  • Bounce or complaint
  • Sequence completed or stopped

Voice

  • Inbound call answered
  • Call ended with transcript and summary
  • Escalation to a human requested

Calendar

  • Meeting booked
  • Rescheduled or cancelled
  • No-show recorded

Payments

  • Payment succeeded or failed
  • Subscription started, upgraded or cancelled
  • Refund issued

Analytics

  • High-intent session on a key page
  • Goal completion
  • Attribution model updated

Customer support

  • Ticket opened or escalated
  • Negative sentiment detected
  • SLA breach

Data enrichment

  • Account record enriched
  • Funding, hiring or technology signal
  • Contact verification result

Communication platforms

  • Slack or Teams approval answered
  • SMS or WhatsApp reply
  • Notification acknowledged

EVENT-TRIGGERED WORKFLOWS

NEW LEAD CREATED

  1. 01NOVA enriches the account from licensed and public sources
  2. 02CORTEX scores fit, intent and expected value
  3. 03HERALD starts the permitted outreach sequence

A scored, enriched, owned lead with the first contact already in motion instead of sitting in a queue.

Outreach sends automatically only if the score clears your threshold and consent checks pass; otherwise it waits for the owner.

INBOUND CALL

  1. 01ARIA answers and qualifies against your business knowledge
  2. 02NEXUS writes the contact, transcript, summary and intent to CRM
  3. 03The meeting is booked into real calendar availability

A qualified conversation captured, logged and diarised without anyone rekeying it afterwards.

ARIA books only inside the availability rules you set; anything outside them routes to a human.

DEAL STALLED

  1. 01CORTEX detects the slippage against normal cycle behaviour
  2. 02HERALD drafts and queues a follow-up in your brand voice
  3. 03The owner is notified in Slack or Teams with the evidence

Risk surfaced while it is still recoverable, with a specific next action attached.

Follow-ups on named deals require owner approval by default.

AD CONVERSION

  1. 01The conversion lands in CRM with source and campaign attached
  2. 02Closed revenue is attributed back to the campaign
  3. 03SENTINEL re-optimises allocation against qualified pipeline and profit

Budget decisions made on money rather than clicks, with the evidence trail intact.

Reallocation follows the permission mode you set: recommend, approve, or auto-execute within caps.

CHURN SIGNAL

  1. 01CORTEX raises an alert with the underlying evidence
  2. 02NEXUS opens a retention workflow
  3. 03A task is assigned to the account owner with a due date and SLA

An at-risk account gets an owner and a deadline the day the signal appears.

Retention offers, discounts and credits always require human approval.

PLATFORM CONTROLS

OAuth and credentials
Each system is authorised with scoped OAuth or least-privilege API credentials, stored encrypted, rotatable and revocable one connection at a time.
Permissions
Per system and per object: read-only, write with approval, or write automatically. Defaults are read-only until you widen them.
Webhooks
Inbound webhooks are signature-verified and de-duplicated; outbound webhooks let your own systems subscribe to Xiilio events.
Retry logic
Failed calls retry with exponential backoff and jitter, respect vendor rate limits, and stop at a defined ceiling rather than hammering an API.
Error handling
Anything that cannot be delivered goes to a dead-letter queue, is surfaced in the command centre, and is replayable once the cause is fixed. Nothing is silently dropped.
Audit logs
Every event, workflow run, agent action and configuration change is logged with timestamp, actor, inputs and before/after values, and is exportable.
Role-based access
Who can view, edit, approve, execute or connect is set by role. Approval rights are separate from build rights.
Data mapping
Field-level mapping between systems with type coercion, transformation rules and one authoritative source per field, changeable without engineering work.
Event history
A searchable timeline of every event and every workflow it triggered, filterable by system, record, agent or outcome.
Workflow versioning
Workflows are versioned, diffable and roll-backable. Each run records the version it executed, so past behaviour stays explainable.
Human approval
Any step can be marked approval-required, with a named approver, a timeout and an escalation path if nobody responds.

Event coverage depends on what each vendor's API and webhook surface exposes and on the permissions you grant. Workflows described here are configuration examples, not guaranteed outcomes.

What NEXUS Does

THE JOB, END TO END

Connects your stack — CRM, calendar, billing, storage, messaging

Syncs records between systems so there is one version of the truth

Creates and assigns tasks with the right owner and due date

Routes notifications to the person who actually needs them

Enforces stage rules and SLAs, and chases when they slip

Runs every action inside an audit trail you can inspect

INPUTS, LOGIC, OUTPUTS

Inputs

  • CRM record and stage-change events
  • Booking, form and webhook events
  • Payment and invoice events
  • Your approved workflow definitions and SLA rules
  • Ownership and routing rules

Processing Logic

  • Receive a trigger event and load the approved workflow version
  • Resolve which system is authoritative for each field
  • Validate the record is complete enough to progress
  • Execute the scoped reads and writes in order
  • Create and assign tasks with owners and due dates
  • Track SLAs and escalate when they slip

Outputs

  • Synced records across connected systems
  • Assigned tasks with owners and deadlines
  • Targeted notifications in Slack, Teams or email
  • SLA breach escalations
  • A complete run record with every API call and status

NEXUS specification

Connects To

  • HubSpot, Salesforce, Pipedrive
  • Google Workspace / Microsoft 365 (mail, calendar, drive)
  • Slack and Microsoft Teams
  • Stripe, Shopify and invoicing tools
  • Google, Meta and LinkedIn ad accounts
  • Klaviyo and Mailchimp
  • Telephony and SMS providers
  • Licensed data and enrichment providers
  • Webhooks and REST APIs for anything else
  • Every other Xiilio agent

What Triggers It

  • A CRM record created, updated or moved a stage
  • A booking made or cancelled
  • A form submission or inbound webhook
  • A payment or invoice event
  • A schedule, or an SLA breach threshold

Decisions It Makes

  • Which system is authoritative when two records disagree
  • Who owns the next task, and by when
  • Whether a record is complete enough to progress a stage
  • Which notifications matter and which are noise
  • When to pause and ask a human instead of acting

Acts Autonomously On

  • Sync and update records within scoped fields
  • Create, assign and chase tasks
  • Route notifications
  • Progress stages where rules are satisfied
  • Escalate SLA breaches

GUARDRAILS, IN WRITING

An autonomous agent is only useful if its limits are explicit. Here is what NEXUS will never do, and where a human always signs off.

What It Cannot Do

  • Delete customer records without an explicit approved rule
  • Move money, issue refunds or change billing without human approval
  • Write to a system you have not connected and scoped
  • Sign contracts, agree discounts or commit your business to anything
  • Invent facts, case outcomes, guarantees or performance claims
  • Give legal, medical or regulated financial advice
  • Act outside the systems and data scopes you explicitly grant it

Human Approval Points

  • Every automation is specified and approved before it goes live
  • Destructive actions (delete, merge, bulk update) require human approval
  • Billing and payment actions always require human approval
  • Human-in-the-loop can be switched on for any individual workflow

WHEN THINGS GO WRONG

Failure Handling

  • Every run is idempotent — a retry can never duplicate a record or a send
  • Transient failures retry with backoff; persistent failures stop the run rather than guess
  • A failed step never silently continues — the workflow halts in a known state
  • Failures raise an alert to the owning human with the run ID and the exact failing step
  • Errors, retries and halts are written to the same audit trail as successful actions
  • Partial failures roll the run into a halted state with the completed steps recorded, so nothing is applied twice on retry

Escalation To Humans

  • Destructive actions — delete, merge, bulk update — always require human approval
  • Any billing or payment action requires human approval
  • Conflicting records between systems are escalated, not overwritten
  • Human-in-the-loop can be switched on for any individual workflow

Example Workflow

ONE RUN, STEP BY STEP

  1. 01

    TRIGGER

    A booking is confirmed by ARIA in the CRM calendar.

  2. 02

    SYNC

    NEXUS updates the deal stage and writes the qualification summary to the record.

  3. 03

    ASSIGN

    A prep task is created for the owning consultant, due the day before.

  4. 04

    NOTIFY

    Slack pings the owner with the transcript link and the meeting time.

  5. 05

    CHASE

    If prep is not done 12 hours out, NEXUS escalates to the manager.

  6. 06

    LOG

    Every step is written to the audit trail with IDs and timestamps.

EXAMPLE OUTPUT

Workflow run record — a representative example of what NEXUS writes back into your systems.

NEXUS · outputIllustrative example
workflow       : 'Booking → prep → follow-up' v7
trigger        : booking.created · ARIA · 10:04 UTC
crm.update     : deal 48213 → stage 'Audit booked' ✓
crm.note       : qualification summary attached ✓
task.create    : 'Prep audit' → owner J. Consultant, due Mon 09:00 ✓
slack.notify   : #revenue · transcript link ✓
guardrail      : no destructive action in this workflow
duration       : 1.8s · 0 errors · fully audit-logged

EXAMPLE DASHBOARD

NEXUS — automation dashboard. Every figure below is a simulated demo value, not a reported client result.

Workflow runs

4,910

last 30 days · illustrative

Success rate

99.4%

halted runs reviewed

Median run time

1.8 sec

trigger to completion

Tasks assigned

702

with owner and due date

SLA escalations

23

raised before breach

Approvals pending

5

destructive or billing actions

KPIs NEXUS IS HELD TO

Hand-off time

Minutes between trigger and completed downstream action

SLA compliance

Workflow steps completed inside the agreed window

Sync error rate

Runs halted or reconciled per thousand

Manual admin hours removed

Hours of copy-paste work eliminated per month

Audit coverage

Share of actions with a complete run record — target 100%

ROI Calculation

WHAT NEXUS IS WORTH TO YOU

Estimate the admin time your hand-offs consume. Enter your own numbers — nothing is stored.

Your numbers

per month
minutes
per hour
people

Estimate from your inputs

Admin hours per month
27 hrs
200 × 8 min ÷ 60
Cost of that admin
747 / month
27 hrs × 28 per hour
Annualised
8,960 / year
monthly cost × 12
Hours back per person
9 hrs / month
27 hrs ÷ 3 people

These figures are an arithmetic projection of the numbers you entered. They are not a Xiilio performance claim, guarantee or reported client result. Nothing you type here is stored or sent anywhere. How Xiilio grades and measures every published number is set out on the Evidence Centre.

Technical Architecture

HOW NEXUS CONNECTS

NEXUS reads from your existing systems, applies its own governed processing, and writes results back. Nothing runs outside these lanes.

Upstream · sources

  • CRM webhooks and stage changes
  • Booking and form events
  • Billing / payment events
  • Third-party REST and webhook sources

NEXUS · processing

  • Event bus + trigger matcher
  • Versioned workflow engine
  • Field authority resolver
  • Approval gate (destructive + billing)
  • SLA tracker and escalator

Downstream · destinations

  • CRM (HubSpot / Salesforce / Pipedrive)
  • Google Workspace / Microsoft 365
  • Slack / Teams
  • Stripe and invoicing
  • CORTEX reporting feed
  • Every workflow is versioned — a run records which version produced it
  • Destructive and billing actions pass through an approval gate that cannot be bypassed by a workflow

SECURITY & AUDIT LOGS

Security

  • Data encrypted in transit (TLS 1.2+) and at rest
  • Least-privilege access — the agent only sees the records its job needs
  • Row-level security on every customer record in the Xiilio platform
  • UK/EU data handling with GDPR rights (access, export, deletion) honoured
  • No customer data used to train third-party foundation models

Logged On Every Action

  • Timestamp (UTC) and agent identity
  • Trigger that started the run
  • Every system read and write, with the record ID touched
  • The decision taken and the rule or score behind it
  • Human approvals, overrides and rejections
  • Workflow version, every external API call made and its response status

Full detail on encryption, data handling and your GDPR rights is on the Trust & Security page.

Illustrative example

How a merchant services provider would use NEXUS

An application arrives, and today it touches four tools and two inboxes before anyone acts on it. NEXUS takes the submission, creates the CRM record, assigns underwriting prep with an SLA, posts the checklist to the right channel, and escalates if the SLA slips. Nothing is deleted, no billing is touched, and every step is inspectable afterwards.

This scenario is written to show how NEXUS is deployed. It is not a named client, a delivered engagement or a reported result.

Live Demo

SEE NEXUS RUNNING

The homepage system builder shows NEXUS-style workflow automation inside a full pipeline. Values shown there are simulated.

Watch the workflow engine run

NEXUS FAQs

NEXUS — QUESTIONS WE GET ASKED

Will NEXUS replace our existing tools?
No. It works alongside your existing CRM and marketing stack — no rip-and-replace. It connects the tools you already pay for and moves work between them.
Can NEXUS delete or change our data?
Only inside rules you have approved. Destructive actions — delete, merge, bulk update — and anything touching billing require explicit human approval every time.
What if a workflow does the wrong thing?
Every run is audit-logged with the trigger, each system call, the decision taken and the rule behind it, so it can be traced and corrected. Human-in-the-loop can be enabled on any individual workflow.
What if a tool we use isn't on the list?
If it exposes a webhook or REST API, NEXUS can usually connect to it. Scoping that is part of the audit before anything is built.

DEPLOY NEXUS.

Bring the workflow you want NEXUS to own. We'll scope it in the audit — with the guardrails, approval points and audit trail agreed up front.

  • ICO Registered

We remember your preferences on this device. Optional analytics, including Google Analytics when configured, load only after you accept. We do not run advertising trackers. See our Privacy Policy.