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Litigation Law Firms

AI Lead Generation for Litigation Law Firms

EVERY ENQUIRY ANSWERED.
EVERY CASE QUALIFIED.

Litigation intake is won or lost in the first hour. We deploy AI agents that answer, qualify and book every enquiry — day, night and weekend — against the case criteria your partners actually accept.

24–48h

From kick-off to live agents

24/7

Enquiry coverage, including weekends

80+

Languages supported for intake

100%

Conversations logged and auditable

THE PLAYBOOK.

Who It's For

Claimant and commercial litigation practices running paid search, referrals and directory enquiries into a small intake team.

The Problem

High enquiry volume, low conversion. Out-of-hours enquiries go to voicemail, unqualified matters eat fee-earner time, and no one can say which marketing spend produced instructed cases.

What We Build

  • ARIA — 24/7 intake qualification — limitation dates, jurisdiction, merits, funding route and conflict flags before a fee earner is involved.
  • NOVA — Outbound to referral sources: brokers, accountants, IFAs and introducer firms in your practice area.
  • HERALD — Follow-up on enquiries that stall before signing the CFA or retainer.
  • Two-way sync with your case management system — no rip-and-replace.

WHAT ACTUALLY BREAKS.

  • Enquiries arrive out of hours and land in voicemail while the claimant instructs whoever answered first
  • Fee earners spend chargeable time triaging matters the firm was never going to take
  • Limitation and jurisdiction issues are spotted late, after time has already been invested
  • Marketing spend cannot be traced to instructed matters, only to enquiry counts

THE BUYING JOURNEY.

  1. 01

    Trigger

    An event creates a potential claim — dismissal, accident, breach, dispute. Search happens within hours.

  2. 02

    Shortlist

    Three to five firms contacted from search, directories or a referral. Response speed decides the shortlist.

  3. 03

    Qualification

    Merits, limitation, jurisdiction, funding route and conflict position are established.

  4. 04

    Instruction

    CFA, DBA or retainer signed. Delay between consultation and signature is where firms lose matters.

RECOMMENDED AGENTS.

ARIA

Answers and qualifies every enquiry, 24/7, against your acceptance criteria — then books the consultation.

NOVA

Builds and works the introducer universe: brokers, accountants, IFAs, other firms in adjacent practice areas.

HERALD

Chases consultations that did not convert to signature and re-engages enquiries you parked.

CORTEX

Reports cost per instructed matter by claim type and channel, not cost per enquiry.

THE WORKFLOWS.

Out-of-hours intake

  1. 1.Enquiry arrives by phone, form or chat outside office hours
  2. 2.ARIA captures claim type, key dates, jurisdiction, parties and funding position
  3. 3.Limitation and conflict flags evaluated against your criteria
  4. 4.Consultation booked into the fee earner diary, or routed to a partner if flagged
  5. 5.Structured matter record written to case management with the full transcript

Signature chase

  1. 1.Consultation held, retainer or CFA issued
  2. 2.HERALD sequences reminders at intervals you set, stopping instantly on signature
  3. 3.Unanswered after the final touch, the matter routes to a fee earner with a summary
  4. 4.Outcome written back so conversion by claim type is measurable

Introducer development

  1. 1.NOVA identifies introducers acting for your target claimant profile
  2. 2.Sequence approved by a partner before any send
  3. 3.Meetings booked with the referral partner, not the client
  4. 4.Referral source tracked through to instructed matter value

SYSTEMS & CHANNELS.

Common CRM systems

  • Clio
  • LEAP
  • Actionstep
  • Proclaim
  • HubSpot alongside a case management system

Acquisition channels

  • Google Ads on claim-type terms
  • Organic search and legal directories
  • Referral and introducer networks
  • Paid social for high-volume claim types

Integrations we connect

  • Case management (Clio, LEAP, Actionstep, Proclaim)
  • Telephony and call recording
  • Fee-earner calendars
  • Google Ads and GA4
  • E-signature platform

Third-party product names are the trade marks of their owners and are listed because they are common in this sector — not to imply a partnership or certification. Where a platform has no open API we say so before we start.

KPIS THAT MATTER HERE.

  • Speed to first response
  • Enquiry to consultation rate
  • Consultation to instruction rate
  • Cost per instructed matter by claim type
  • Out-of-hours enquiries recovered

EXAMPLE ROI MODEL.

Formulas, not forecasts. Run them on your own figures — nothing below is a guaranteed or measured result.

Recoverable enquiries
Out-of-hours + abandoned enquiries per month × your consultation rate
Additional instructions
Recovered consultations × your consultation-to-instruction rate
Revenue effect
Additional instructions × your average matter value
Time released
Unqualified enquiries deflected × triage minutes × fee-earner hourly rate
Open the ROI calculator

PROOF, HONESTLY.

Xiilio Ltd was incorporated on 23 January 2026 and publishes no case study for this sector. Rather than borrow someone else's numbers, here is exactly what we measure in an engagement — from your systems, against your baseline.

  • Baseline captured before go-live: response times, enquiry volume, conversion at each stage
  • Weekly reporting against that baseline, from your case management data rather than ours
  • Every conversation transcript available for compliance review
How we grade every claim

WHAT YOU'RE PROBABLY THINKING.

"Clients will not talk to an AI about a legal problem."

Many will not, which is why the agent identifies itself, keeps the exchange to facts and dates, and hands to a person on request or on any sign of distress.

"Our matters are too complex to qualify automatically."

The agent is not deciding merits. It captures the facts your intake team would capture and flags anything outside your criteria for a human.

"The SRA position worries me."

No advice is given, no outcome is suggested, and every word is scripted from criteria you approve and logged for review.

GUARDRAILS.

Compliance

  • SRA-aligned intake scripts — no legal advice given, no outcome promises made
  • Conflict-check flags raised before any consultation is booked
  • Full transcript and audit trail on every conversation
  • UK data residency, encryption at rest and in transit

Security requirements

  • Legally privileged content encrypted at rest and in transit
  • UK data residency
  • Role-based access with named users only
  • Retention aligned to your file-retention policy
  • Append-only audit log of every agent action

Human approval required

  • Consultation criteria signed off before go-live
  • Any conflict flag routes to a human before booking
  • All introducer outbound copy partner-approved
  • Fee and funding conversations reserved for fee earners

Xiilio holds no sector certification or regulatory approval, and nothing here transfers your regulatory responsibility to us. See Responsible AI for the full governance framework.

Frequently Asked

LITIGATION LAW FIRMS, EXPLAINED.

Straight answers on scope, compliance and how Xiilio deploys for litigation law firms.

How do you handle conflict checks?
Party names captured at intake are checked against your case management system before a consultation is confirmed. If a potential conflict is flagged, the matter routes to your team instead of auto-booking.
Does it work with our case management system?
Yes. We integrate with the CRM or case management platform you already use rather than replacing it, so intake data lands where your fee earners already work.
How quickly can it go live?
Typical deployment is 24–48 hours once we have your intake criteria, calendar access and CRM credentials.

READY TO START?

Book a free 30-minute strategy call and we'll map this playbook to your litigation law firms pipeline — no pitch deck, just the plan.

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